Capturing the Audience

Extensive international art and creative direction experience, specializing in new magazine development and redesign, as well as upscale branding. Focused on enhanced media and consumer attention with increase in circulation and sales.

Print Creative Direction and Design

New Environmental Lifestyle Magazine

Plenty Magazine

Plenty magazine was on the cutting-edge frontier of the environmental movement, using humor and sex appeal to convey a sustainable lifestyle message.

Plenty Issue 2 Water Issue
Issue 2 Issue 3
Plenty Issue 4 Plenty Issue 6
Issue 4 Issue 5
Plenty Issue 9 Cover 10
Issue 8 Issue 9
Issue 10 Issue 12


Redesign of Ladies' Home Journal Magazine

Image makeover and modernization of Ladies' Home Journal with just under 5 million circulation. Typography, design and photography was updated with focus on bringing a more upscale readership to the title. Immediate increase in interest and prestige for the magazine.

Ladies' Home Journal Redesign Ladies' Home Journal Geena Davis
Redesign Issue 1 Geena Davis Issue 3
Ladies Home Journal
Tom Hanks Issue 5 Barbara Walters with Daughter Issue 10
Isabel Snyder Ladies' Home Journal Redesign Contents Page
Fashion Redesign Contents Page
LHR Fashion
Fashion Spread


New Celebrity Magazine

Multi-million circulation historic title McCall's took on their own new version of celebrity lifestyle and fashion, calling it StarStyle, featuring original content, new design, photography and fashion coverage appealing to a mass audience.

StarStyle Cover StarStyle Julia Roberts
Mini Driver cover prototype Julia Roberts cover prototype
Kim Catrall
Kim Cattrall fashion story


French Unisex Fashion Angeline's Magazine

Edgy Parisienne high-fashion uni-sex magazine with two covers, male and female in one edition with unified contect themes.

Angeline Wiggert Cover David Bowie Cover Pop Angeline's Magazine
Pop Issue Sixties Style Pop Issue Warhol David Bowie
Michky Chiara Mastrioanni Cover Angeline's
Cover Men with Mickey Hardt Cover Women Chiara Mastroianni
Fashion Black and White
Black & White Fashion
Angeline's Spirit Fashion
Cover Spirit Men Spirit
couple Smoking
Fashion Fred & Ginger Fashion Fred & Ginger
Fashion High heels
Fashion Jumpsuits Shoe Story


European Fashion Campaign for Loewe

An image changing campaign for a prestigious Spanish high-end leather goods ad fashion company helped reach new customers and attract young fashion buyers.


Loewe Cover